Sales brochure for the Sony SL-J10 Betamax, their first frontloader, released in August 1981. Scans also available in a ZIP. Click photos for full size
The front cover shows the SL-J10 in both silver and black as well as the price - 158,000 yen
A nice spread showing both colors of Beta with their basic wired remotes and a little bit about the Beta system
This page shows the recording controls on the left and the playback controls on the right. As time went on, the prevailing style for VCRs was to have the tape slot on the left or centered, and these right-slot machines disappeared by the mid 1980s
Showing some of the Sony monitors and stands that the J10 fits in
The portable SL-F1 and some of its accessories as well as the top-of-the-line SL-J9 with much more advanced playback features but a toploading mechanism. The rear of the catalogue is marked as being printed in November 1981.