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Betamax tapes

Betamax tapes from different manufacturers. Click the images for higher resolution versions in the image database.

BASF

Early Japanese market BASF tape from the Beta-square logo era. An earlier BASF tape with the full "Betamax" name was also sold
BASF were the first company to offer a chrome formula Beta tape. This one predates the unified Beta logo
BASF sleeves were usually pretty nice for both VHS and Beta. These earlier tapes come in a soft plastic sleeve, with this silvery color appearing around 1983
Very slight variation with the rear Beta mark and runtime chart shifted over under the cutout. Interestingly, BASF decided to drop mentioning the Beta I runtime, but still left it as a heading in their runtime chart
A slightly later "guarantee of a lifetime" variant. These plastic cases can split over time
This 1984 tape has a heavy folded-over cardboard sleeve and also lists a Beta I runtime, unlike other 80s BASF tapes



Guarantee of a lifetime variant with UPC



A BASF L750 chrome extra quality variant dating from 1985

Maxell




The 1981 Maxell Epitaxial L750
In 1982 this style of packaging was updated with thickened 750, black lines between the stripes, and increased size of the Maxell name



1982 Maxell L750 HGX Gold in a plastic case with a fancy gold label. In 1983 an HGX Gold HiFi appeared



UPC variant of the Maxell L750 that appeared in 1983
Similar design of Maxell HGX L750 hi-grade tape



The standard Maxell Epitaxial for 1985 promoting the "Matching Money" game. Unfortunately, I don't have one of the game cards to scan



There are two very similar Maxell labels of this design, the other has black text by the checkmark boxes on the front cassette labels. I'm not sure which came first
The stripy Maxell EX L750 that appeared with a more informative wrapper in 1985



Japanese market EX L500, with a nice design printed on the plastic case. A similar design of VHS tape was also available



Maxell EX L500 insert

Fuji

Japanese market




An earlier Japanese market Fuji L125 marked with the older style Beta logo and using the Beta symbol followed by a blank square name for the format
Label sheet for the early Fuji L125. The "Fine Grain" Beridox tapes appeared by 1980



Similar early Japanese L500 from Fuji. The runtime chart uses an odd Beta symbol
Circa 1988 Japanese market Super HG L750 with a clear fronted plastic case and large tape window
Similarly designed Fuji Super HG HiFi L500 from 1988
A 1989 Japanese Fuji Super AG L500. Shorter length tapes stayed more common in Japan, while the American market generally trended towards the L750 by the mid 1980s
Fuji Super AG L750 circa 1989

American market

Bilingual American market Fuji L500 that I think dates to 1979. Before the unified Beta symbol, many different manufacturers referred to Beta in different ways, and B-type as well as the Beta symbol with an empty square next to it were common ways to refer to Beta



A circa 1980 Fuji L750 that uses the more common Beta logo and designation. Like the earliest Sony L750s, it suggests making a test recording
Labels for the American Fuji L750
The 1981 bilingual Fuji L750 stopped recommending a test recording
American market Fuji Super HG L750
Fuji L750 from around 1987. All Fuji tapes I have seen come in soft plastic cases



The circa 1987 Fuji super fine grain Beridox Super HG L750

European market




I have come across just one European Fuji Beta - an L500 Super HG circa 1982. American market tapes have lines above and below the rear designator while the European tapes have a full oval around them