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The 1985 Dynamicron runs the color
bars at an angle. The grip cutout was also
shallowed, meaning you could no longer see how much
tape was on the supply spool without pulling it out |

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Diagonal stripe L750 Dynamicron |

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Wrappers for these tapes had a blue
"Beta" logo on the back |

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The ES/HG high grade
tape for the 1985 lineup |

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As time went on, most American buyers
gravitated towards using L750 length cassettes,
while the L500 and other shorter lengths stayed more
relevant in Japan |

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The ES "Extra Superior" standard
grade Dynamicron. They used a smaller magnetic
particle size and binder |

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Around this time Sony stopped
printing different label sheets for different length
cassettes, instead giving you small stickers for
different lengths. Tellingly, L750 gets two |
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Later
ES-HG L500 with a redesigned back panel more similar to
the ES Dynamicron |

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Updated
L750 ES-HG |

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By 1986 the ES had become the
standard Sony cassette |

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American L750ES variant with a
quality assurance seal added to the back |

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American market ESX hifi L750. These
tapes has a single large window showing both reels
and a cardboard slipcase, unlike the plastic
slipcases most other large window Sony cassettes |

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In the late 80s Sony switched to a
more open faced cassette design as well as clear
cases as seen on this Japanese market L500 |
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Nicely featured label
sheet for the L500 HG |

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A sealed two pack of Master HG L500s |

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Variant of the Master HG L500 with a
slightly different slipcase and front tape label |

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L500 Master HG label sheet |

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Master HG L830 variant |

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Limited Master HG L500 with even
nicer labels and a removable log sheet |

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Limited Master HG insert card |

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Japanese market Master AC Arts &
Crafts L500 |

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L750 Master AC |

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Master AC label sheet, with stickers
for multiple tape lengths |

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The higher grade American market L750
ESX-hifi, with a grey cassette and large tape
window |

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The plastic case for these tapes was
actually mostly a textured transparent plastic with
only the black and white ESX-hifi banner at the top
printed on it and this card inserted inside |

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Japanese market L500 ESX-hifi |

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Insert for the Japanese L500
ESX-hifi |

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Higher grade tapes often included
fancier sets of tape labels that reference PCM audio
and Super Hi-Band recording |

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The 1991 standard Sony tapes had
flashy plastic wrappers but a fairly understated
design that almost looks better backwards, leading
to people storing cassettes "upside down" relative
to other cases - not that this actually matters |

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Sony only printed one international
label design for these tapes, with different
cassette labels for NTSC and PAL/SECAM use |

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Later on (potentially after PAL/SECAM
sales had dropped off) these tapes included only a
small single panel label sheet |

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A very nondescript 90s Beta with a
large cassette window and plastic slipcase |

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The label sheet is very similar to
the later NTSC only variant of the cardboard sleeve
90s Sony but with a grey proof of purchase sticker
instead of blue |

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90s Japanese basic L500 "superfine"
that acknowledges the old Beta-square era |

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Later Japanese market ES L750 in a
nice, heavy cardboard slipcase |

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Nice label sheets for the ES L500 |

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Later High Grade ES-HG L500 for the
Japanese market |

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ES-HG L750 with teal stripes. These
tapes were a nice gray with metallic text on the dust
cover |

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Plastic sleeve ES-HG L500 |

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Later Japanese market SD "standard"
L500 |

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SD L500 variant |