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Betamax tapes

Betamax tapes from different manufacturers. Click the images for higher resolution

Sony
Scotch - TDK
BASF - Maxell - Fuji
Other
Commercial - Industrial

Scotch




A late 70s Scotch with the "X" speed names and Beta-square logo. An earlier K60 Scotch as well as another early L series tape without the rainbow were also released



Scotch's first L750 tape, still using the old Beta-square style logo with the new BII/BIII speed convention and updated Scotch and 3M logos



A Scotch from after the unified Beta logo was introduced. Interestingly, the tape does not have the runtime chart of the L750 variant and only refers to the Beta II runtime on the front
L-750 variant of the 1982 Scotch



Variant with different rear bottom text



A sealed L750 of this generation. A colorful cardstock wrapper covers the open part of the tape box as well as the front and back and contains more product information, the UPC, and, apparently, coupons



A similar Scotch sleeve that makes no mention of length or record time



A High Grade Scotch cassette. Some of these older Scotch tapes seem mold-prone



A five-pack from 1986 containing four standard EGs and a "Freeview" EXG tape that came prerecorded with previews of commercial Beta releases (presumably released on Scotch dubbing tapes) that could then be recorded over and used as a normal tape







Similar to the previous generation, a cardstock outer wrapper covers a less informative plastic case on the sealed mid 80s EG



The nondescript plastic case of the mid 80s Scotch EG



I quite like the Scotch tape gauge sticker in the center of the sheet - you place it over the supply spool and it gives you a rough idea of how many minutes remain. I always thought it was odd they didn't even bother to print the Beta I runtimes. A similar sticker was used on Scotch's VHS tapes



Scratch-off promotion card inside with such prizes as EXG video tapes and single sided floppy disks



The "Freeview" cassette from the five pack pictured above



The mid 80s plastic case EXG. These tapes also had a nice design on the tape door but apparently would catch on the doors of some Sony Beta VCRs



Labels for the 1986 Scotch EGX L750



The 1987 Scotch EG promoting the 1988 Olympics



Labels for these cassettes also carried the Olympics sponsorship



The 1987 Scotch EG+ with Olympic sponsorship markings



More expansive label sheet for the 1987 EG+



The 1988 Scotch EG



Canadian bilingual variant







The 1988 Scotch EG+ L750



Label sheet for the 1988 Scotch EG+



Japanese market Scotch EG



Scotch continued to sell shorter length tapes like L250s in Japan



A later Japanese market Scotch EG. In the 90s, there was a trend towards fairly nondescript soft plastic cases for videocassettes of all kinds, usually either white, black, or translucent


TDK




A late 70s Japanese market TDK Super Avilyn cassette of the odd L370 length that uses the X1 and X2 speed designations as well as the older B-square logo in a plastic sleeve



Late 70s American market L500 that uses both the old Xi and X2 as well as the early BI and BII designations



TDK introduced this design printed on nice, heavy cardboard in 1980, along with a similarly designed VHS tape. These tapes were of the two-window design, and were also used by dubbing houses and OEM'ed by Kodak for their videotapes



Japanese market Super Avilyn L500. Perhaps because of greater early adoption of Beta in Japan, the runtime chart also refers back to the old X1 and X2 designations



Seemingly in an effort to dissuade usage, TDK dropped the Beta I runtime in the blue rectangle on the front of the L750 variant, and suggests making a test recording on the bacl



Later variant with design patent number
The 1985 L750HS with shiny foil accenting
A slightly later but very similar L750HS that drops the foil for endorsement by Good Housekeeping. This example is particularly yellowed
The 1987 L750HS, evidently no longer endorsed by Good Housekeeping


Japanese market TDK Super Avilyn HS L500. In the later 80s, TDK started doing plastic tape sleeves with clear windows on the front showing the tape inside



Japanese market TDK L750 Super Avilyn (with mismatched tape)



Japanese market Extra High Grade L500



Labels for the Japanese market TDK Extra High Grade L750



A TDK Extra High Grade L750
  American E-HG variant. This may be a later variant, but was found with this tape



L830 variant of the TDK Extra High Grade
Later Japanese market TDK HS L500



American market E-HG L750 with a similar design



Labels for the American E-HG L750
After Beta hi-fi VCRs became available, several companies started offering specific "hifi" cassettes which were generally of a higher grade



Later Japanese market Extra High Grade



Fairly nondescript version of the L750HS



Later Japanese market HG L500 that follows the 90s trend of nondescript (nearly unnoticeable when not in the hand, in this case) sleeves



Label sheet for the 90s Japanese market TDK  HG series tapes, shared between the L500 and L750

Sony
Scotch - TDK
BASF - Maxell - Fuji
Other
Commercial - Industrial